Property Leads
1. Active Listing
An active ‘For Sale’ property listing on the MLS.
How is this identified?
Realeflow receives active listings from MLS IDX feeds, which are updated daily.
Why should I market to these leads?
Any home for sale is an opportunity for a deal. Reaching out to the agent or broker for additional information will help you get important details to be able to analyze a potential deal. Realeflow will also combine these listings with additional property information so you know what other categories the property falls under (Ex. pre-foreclosure, vacant).
2. Bored Investor
Absentee owners who have owned the subject property for a long period of time.
How is this identified?
One of two ways: One, the landlord has owned the property for ten years. Two, there is no recorded transfer date from the county, which means the ownership predates the county recordkeeping or predates the date that data providers have received transfer date information. This will vary county-by-county and state-by-state.
Why should I market to these leads?
Bored Investors have often extracted a significant amount of income from these properties and may be looking for an easy exit where they can cash out and relieve themselves of the stress of being a landlord.
3. Foreclosures
These properties have gone through the foreclosure process in their state and have been foreclosed on.
Why should I market to these leads?
Foreclosed homes are usually in a distressed situation and banks will try to sell these homes as fast as possible. A foreclosure is typically listed on the real estate market for sale below market value.
4. Long Term Owner
The same party who has occupied the house for the past thirty years is the owner of the property.
How is this identified?
Similar to ‘Bored Investors,’ but these leads include owners who live in the property. They have either owned the property for thirty years or there is no recorded transfer date from the county, which means the ownership predates the county recordkeeping or predates the date that data providers have received transfer date information. This will vary county-by-county and state-by-state.
Why should I market to these leads?
Long-Term Owners may be looking to move towards the next stage of their life - whether it is to relocate, down-size, or to cash out on any equity, these owners are a great seller lead.
5. Potentially Inherited
These properties have been identified as properties that were potentially inherited either from parents-to-children or from spouse-to-spouse. The properties in this lead type are not guaranteed to be inherited, but show the characteristics of being so.
How is this identified?
We look for transactions where there was no mortgage associated with the property at the time of sale or transfer. If the last name of the buyer matches the last name of the seller, we flag these properties as being potentially inherited.
Why should I market to these leads?
Inherited properties are sometimes seen by the receiving party as a ‘burden to bear’ and a problem that they need to address. Whether the property is transferred by probate or by divorce, you may be the solution to their problems by reaching out to these leads in a tactful manner.
Important Disclosure: This lead type will contain some false positives with properties that were not inherited. Properties that were transferred between spouses for tax and financial purposes, for example, could fall under this lead type. Another possibility is a coincidental cashless transaction between two parties sharing the same last name.
6. Pre-Foreclosure
These properties are going through the foreclosure process, but have not yet completed the process.
How is this identified?
We receive notices from several counties when a foreclosure notice has been filed. The types of notices vary from state-to-state based on whether it is a judicial or non-judicial jurisdiction.
These notices can include:
- Foreclosure Judgment Entered
- Notice of Default
- Notice of Foreclosure Sale
- Notice of Lis Pendens
- Notice of Trustee Sale
Why should I market to these leads?
Homeowners in the foreclosure process are distressed and looking for a way out of their situation. An unfortunate life event is often the catalyst that puts an owner in a financially distressed situation. These homeowners are often looking for a solution that can provide them with a graceful exit.
Important Disclosure: The foreclosure process is complicated and vastly differs from state-to-state and county-to-county. Frequency updates from individual counties varies from daily, to weekly, to sometimes monthly. For some counties and states, pre-foreclosure records are not deemed to be publically available. It is important to do your due diligence on pre-foreclosure properties to ensure it is still actively in the pre-foreclosure process. For more information about state foreclosure laws please refer to: https://www.nolo.com/legal-encyclopedia/state-foreclosure-laws
7. Vacancy
These properties have been identified as being vacant, thus there is no one living at the property address.
How is this identified?
The USPS (United States Postal Service) maintains a database of vacant properties, which we are able to obtain.
Why should I market to these leads?
A vacant property is a prime opportunity for a deal. There are many reasons why a home could be vacant, but the longer the property remains vacant, the more costs the homeowner has to incur to maintain the property, without the benefit of rental income.
8. Zombie Property
These properties are in the pre-foreclosure process and are also vacant.
How is this identified?
If a property is in an active pre-foreclosure process and has been identified from the USPS as being vacant, this property is categorized as being a Zombie Foreclosure. For more information on Zombie Foreclosures refer to: https://www.nolo.com/legal-encyclopedia/zombie-foreclosures.html
Why should I market to these leads?
Similar to pre-foreclosures, owners of Zombie properties are in desperate need of rescue. In addition to being under the stress of being in foreclosure, the process is often dragging on as the bank is delaying the process, leaving the home in an unwanted and, thus, unkempt state. Owners and banks are often highly motivated to work with a potential buyer to exit this property.
9. Active Investor Owned
Properties are considered Active Investor Owned if the owner has multiple properties and at least one of those properties was purchased in the past 3 years.
10. Flipped
Properties are considered Flipped if they were bought and sold within the last 18 months. Intrafamily transfers are not included.
People Leads
11. Bankruptcies
These leads are homeowners who have recently filed for bankruptcy, generally making them very motivated sellers.
How is this identified?
These individuals are confirmed homeowners who have filed a Chapter 7, Chapter 11, or Chapter 13 bankruptcy.
Why should I market to these leads?
These seller leads are typically very motivated. It is not uncommon for the mortgage holder in this situation to also be very motivated, giving real estate investors opportunities to negotiate great deals.
12. Renters
A renter lead is a person who is currently renting an apartment or house and may be in the market to purchase a property of their own. These leads include renters between the ages of 21-45 with a household income of $100k+, meaning they are more financially able to purchase a home.
Why should I market to these leads?
Renters are great leads to target for both selling properties and building your buyers list. Many are tired of paying rent to make someone else rich and are ready to buy a house of their own. If they aren’t ready at that time, they are great prospects for the future.
QA Team